ALESSANDRO - THE GLOBAL LEADER IN HAND AND NAIL CARE
For more than 30 years, alessandro International has been synonymous with perfect hand, nail and foot care. Silvia Troska founded alessandro International GmbH & Co. KG in 1989. The company is headquartered in Düsseldorf, Germany.
Many years ago, the founder of the successful German company could never have dreamed that the products would be exported worldwide and that the company's annual turnover would be admired by entrepreneurs. Alessandro's products and services stand for maximum quality and innovative strength.
The company has regularly won prestigious beauty awards. This confirms a commitment to success and a commitment to be the leading specialist in achieving beautiful hands and well-groomed feet at the international level of excellence.
Alessandro's quality and elegance, creativity and trendiness have led to collaborations with haute couture fashion houses such as Christian Dior, Dolce & Gabbana, Givenchy and Issey Miyake.
Since 1999, Alessandro has taken care of the nail design of models for fashion shows and photo sessions. For years, the fashion world has affectionately referred to her as the "nail queen".
As the first woman in Germany, Silvia Troska was awarded the particularly prestigious title of "Entrepreneur of the Year" in 1998. Silvia Troska is a woman who has made an outstanding career. She launched the first acid-free gel on the world market, made nail modelling an independent business, registered as a nail designer. She has received numerous Beauty Awards and Innovation Awards for her work in developing nail and hand care technology.
International trend-setters confirm that, compared to many of its competitors, Alessandro has stayed ahead of the curve, anticipating the changing times and anticipating customer expectations. This has enabled it to become a leader in the professional beauty market. End-consumers also appreciate the company's innovative approach to product development, which makes at-home hand, nail and foot care simple but effective.
The most popular product ranges include Color Code 4 - a unique 99-colour uniform decorative lacquer, peel-off UV/LED nail lacquer Striplac, gel lacquer Lac Sensation, a coloured gel system; unique gel systems (nail modelling gel and natural nail coating gel), Hand! SPA (personalised hand care), Nail Spa (special nail care and nail spa), Professional Manicure (professional nail care system), Pedix (wellness and lifestyle foot care), Men (men's hand care). The position as a trend-setter is confirmed by the 4-6 additional trend collections that are released each year and the so-called mind-mapping special offers in the form of bundles.
alessandro International is the undisputed market leader at international level for quality services. The company offers a wide range of products and services that meet the needs of professionals and clients alike. Clients all over the world are grateful for the wide range of products in nail extensions, hand, nail and foot care as well as high-quality decorative cosmetics.
alessandro offers something for everyone - from housewives to businesswomen, for men; for people of all ages.
Find out more on the alessandro International website.